AdSense Revenues vs. Traffic

Should more traffic bring more revenues on AdSense? Read on and you might be surprised.

Colnect is a content-rich website for collectors of stamps, coins, banknotes, Phone Cards, Bottle Caps and Tea Bags.

We use Google Analytics to measure our traffic and it's connected to the AdSense account. A comparison of Colnect's statistics for September-October 2009 reveal that in comparison to the 61 days before them, there has been a rise of 31% in AdSense Page Impressions, 36% in AdSense Unit Impressions but ONLY 3.3% in AdSense Revenues!!!

Yes, you are reading these statistics correctly. Correlation between the rise in traffic and in revenues is almost non-existent. A few reasons come to mind but let's start with your comments on the subject. What do you think?

Collectors on FaceBook

Stamps? Coins? Banknotes? Phone Cards? Bottle Caps? Tea Bags?

Collectors from all around the world, even those not familiar with Colnect and how unique it is, are welcomed to view Colnect's fan page on FaceBook:

Special November Promotion

You can get FREE premium membership for 1 month. No payment details needed. Share your Colnect profile on your FaceBook wall and ask us for FREE membership.

6,666 collectors - 46,666 monthly visitors - 2,123,456 page views

Maybe others like to present their statistics in round numbers, but not on Colnect. Just about 2 months ago, there were 5,555 collectors who became Colnect members and now we've crossed the 6,666 mark. That's exactly 20% growth, which is unfortunately a round number ;)

Traffic from non-registered members has also grown considerably since we last reported. Over 2,123,456 pages of Colnect were presented to more than 46,666 unique visitors during the last 30 days. This is a growth of approximately 7.77% and 5.43% from the previous 30 days.

Why Should You Care?

Collector? The more Colnect members there are, the more possibilities to find other collectors to trade with. More collectors are updating our catalogs constantly.

Dealer? The more Colnect members there are, the more... OK, you already know what that means.

Advertiser? More than ever, now you can easily address a highly targeted crowd of collectors. Check our advertising page.

Why is Colnect Growing?

Colnect's website, our main product, has been constantly improving. Responding to demands by collectors, the system is becoming easier and more functional to use. This encourages "word of mouth" viral spreading. Yes, it's a bit of a pat on the back but we know there's still a lot of work ahead.
Since the winning of the Startup2.0 competition, media attention has helped the growth as well.
Some non-professional SEO has helped as well. Colnect contains a lot of original content and should be favored by search engines, given that they are properly presented with it. As the content of Colnect's catalogs is constantly growing (soon we'll cross the 200,000 phonecards mark), search engines have more Colnect pages to index.

Over 2 Million Monthly Page Views

As previously reported, Colnect's traffic keeps growing nicely and we've recently passed the mark of over 2 Million page views during the last 30 days. As new collectors join Colnect and discover how it benefits them, existing members use the site extensively to manage their personal collection, which explains the rise in seen page views. This increase in site use is much bigger than the increase in page views since many actions which formerly required the whole page to be refreshed are now easily performed with Ajax requests and are thus NOT counted as page views anymore.

6,000 Registered Collectors on Colnect - Over 44,000 People Visited Colnect Last Month

During the last month, over 44,000 people have visited Colnect. Colnect's community has been growing rapidly recently and we're now over 6,000 collectors, coming from 98 different countries and using Colnect in 38 languages. Less than two month ago Colnect has passed the 5,000 collectors mark and the road to 7,000 is expected to be shorter :)

Colnect enables collectors to easily manage their personal collection and coordinate swaps ans sales. Many collectors choose to display their collections on Colnect and so you can easily see our active Stamp collectors, Coin collectors, Banknote collectors, Bottle Cap collectors and Phonecard collectors.

In addition to Colnect's unique services to collectors, it offers relevant social networking features to allow members to communicate, become friends, rate each other and more.

Opera 10 is Opera 9.8?! A user-agent Identity Crisis

Opera 10 has been released and naturally Colnect has to be tested with it. Although all of today's browsers are "complaint", they all produce different results for the same pages.

On Colnect, there are CSS pop-up menus for both the top menu and side menu. Perhaps not the best design decision, they are yet very functional to members browsing the site. So far, only Internet Explorer (IE) was not responding properly to the top menus. IE6 or lesser doesn't support them. IE7 does support them but displays them in the wrong position for right-to-left languages. IE8 does the job properly, as well as FireFox, Chrome and Opera. Actually, that was until the new Opera 10 came out and now the right-to-left languages display the popup CSS menus displaced and unusable. Only on Opera 10 the side menu pop-ups now have problems as well.

To ensure people choosing problematic browsers don't suffer, Colnect's code checks the browser by using its USER-AGENT string. When a problematic browser is encountered, the pop-up menus will simply not appear. That's how I found out that the brand new Opera 10 tells web server it's actually Opera 9.8 engine. See for yourself:



Identity crisis for Opera?

29% More People Watching Colnect on August! :)

Colnect is gaining some great traction. August 2009 had very good results. Below is a report from Google Analytics tracking usage of Colnect:


During August 2009, Colnect has been visited by over 40,000 people watching more than 1,800,000 pages Colnect. This is a traffic growth of nearly 30% and 20% respectively compared to the previous month.

In addition, the number of registered members on Colnect grew by 10.6% on August, reaching 5,651 members on September 1st.

Why is Colnect Growing?

Colnect's website, its main product, has been constantly improving. Responding to demands by collectors, the system is becoming easier and more functional to use. Some annoying bugs have been fixed as well. This encourages "word of mouth" viral spreading. Yes, it's a bit of a pat on the back but we know there's still a lot of work ahead.
Since the winning of the Startup2.0 competition, media attention has helped the growth as well.
Some non-professional SEO has helped as well. Colnect contains a lot of original content and should be favored by search engines, given that they are properly presented with it. As the content of Colnect's catalogs is constantly growing, search engines have more Colnect pages to index.
But not all efforts were productive. These two paths followed with high hopes for incoming traffic yielded poor results: the ads on TechCrunch (Colnect's prize of the Startup2.0 competition) and Colnect's Twitter activity. Both brought a meager amount of incoming traffic with a relatively very high bounce rate, i.e users watching a single page and leaving.

Future Plans

Many planned product improvements will provide useful additional features and an overall better user experience. Many direct requests from collectors enjoying Colnect, usually the more "addicted" members, help us decide where we should be heading next.

Colnect advertising on TechCrunch - the results

As promised previously, this post will reveal the results of Colnect's advertising on TechCrunch.

A short reminder: a couple of months ago, Colnect, a unique website for collectors, has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog. Revealing Colnect's results may perhaps assist those who wish to make a decision on whether or not advertising on TechCrunch would be beneficial to their business.

Horrible Service
Based on our email correspondence:
* It took 1.5 months (!!!) for TechCrunch to start running Colnect's ad although it was told that they'll run it as soon as they get it. A fair share of emails were sent throughout that time and got royally ignored.
* It was told the the ads rotate randomly. The ads on TechCrunch do not rotate randomly. Either something is broken on the ad system or it's intentional. I checked hundreds of pages showing ads (at different times) and Colnect's ad never appeared on the top two rows (out of 5 rows). When repeatedly asked about it, the only answer was that they'll get back to me on it. As a compensation, they ran my ad an extra week and again promised an answer. However, until now no such answer has been received.

The Results
One last important note before revealing the results. Colnect is a unique website for collectors and TechCrunch is a technology blog. A tech-related ad on TechCrunch would probably have faired better.

Colnect's ad ran for 2 weeks and, according to Google Analytics, resulted in 800 visits with a really high bounce rate (visits that leave the site after one page) of 58%. According to my server stats there have been 1,319 total clicks on Colnect's ad coming from 990 distinct IP addresses.

Feel free to comment here if you have any questions.

Collecting Tea Bags? Colnect presents the world's first Tea Bags catalog for collectors

Tea Bags are now available on Colnect and collectors from around the world can manage their personal collection using the catalog offered on Colnect.

If you're a tea bags collector, have friends who collect tea bags or are just curious about this unique collectible, feel welcomed to browse Colnect's online wiki catalog for tea bags - the world's first!

Colnect's catalogs are created by volunteering collectors and updated constantly. Our world-unique catalog of tea bags, already with over 500 tea bags, has been contributed by one member of Colnect, Carine De Pauw [crookscarine].

Any mass-produced collectibles that collectors frequently swap, but and sell are most welcomed on Colnect and you can easily add your favorite collectibles category.

Currently, 116 collectors have already helped out to create Colnect's catalogs.

Colnect's phone card catalog is the world's most extensive, currently with over 191,000 phone cards listed! Colnect's coin catalog is the world's biggest free coins catalog, presenting over 16,000 coins. Colnect's stamp catalog is growing quickly and already has over 74,000 stamps listed. Our extensive banknote catalog lists over 16,000 banknotes and our bottle cap catalog has recently grown to nearly 11,000 bottle caps.

5,555 Collectors on Colnect

Colnect's community has been growing very nicely recently and we're now 5,555 collectors, coming from 88 countries and using Colnect in 38 languages. Less than a month ago Colnect has passed the 5,000 collectors mark and so we're experiencing a growth of over 11% in a month!

Colnect enables collectors to easily manage their personal collection and coordinate swaps ans sales. Many collectors choose to display their collections on Colnect and so you can easily see our active Stamp collectors, Coin collectors, Banknote collectors, Bottle Cap collectors and Phonecard collectors.

In addition to Colnect's unique services to collectors, it offers relevant social networking features to allow members to communicate, become friends, rate each other and more.

Editing Collectors: Improved Interface

Colnect's wiki-like collectibles catalogs are growing quickly with the assistance off volunteering contributing collectors who send information missing in the catalogs and volunteering editing collectors (or simply "editors") who make the actual changes to the catalogs, guaranteeing their quality .

The editing interface used by the editors is very simple. A small editing icon is present near all fields they can edit and by clicking it a window pops up which allows them to set the new value. Every item edited generated an immediate tweet on @ColnectEdits. Seems that due to the volume of edits, Twitter no longer indexes any tweets by @ColnectEdits.



An important improvement of the interface has just been announced and accepted with enthusiasm by some the editors. Using JavaScript, the page is no longer reloaded after each edit. It's a simple change but saves editors a lot of time and thus encourages them to do more edits. As it's not so complex to implement, I wonder why much great endeavors than Colnect, such as WikiPedia have not yet something similar (or better).

Bottle Caps Catalog - Doubled in Size!

During the last few days, Colnect's bottle cap catalog has doubled its size. There are currently nearly 11,000 bottle caps listed. Many thanks go to Art Zhitnik who has contributed the information based on his own bottle cap collection. Art has created a bottle cap cataloging software, Caps Navigator, which allows bottle cap collectors to create their own database. Due to his organized contribution to Colnect, other collectors will be able to use the pictures and information to easily manage their personal collection on Colnect.

Since the information is of Art's own collection, editors on Colnect will now work on "merging" duplicate items. It's a very common task on Colnect's wiki-catalogs since it happens that some items are accidentally added more than once. When two items are "merged", the inventory information is kept. So, for example, if a collector marked either of the items on his wish list, the "merged" item will be on his wish list.

Cheating Collectors NOT Welcomed on Colnect

As much as I dislike getting involved in disputes among collectors on Colnect, it is sometimes inevitable. Cheaters are a big problem and I believe that with keeping to some simple rules, frauds can be minimized. For the reason I have created the Swapping Tips page ~3 weeks ago.

Here are some recent changes to Colnect meant to reduce the number of cheaters:

• The list of collectors with negative ratings has now been made public.
• A link to the Swapping Tips page has been added on relevant profile and ratings pages.
• Added a link to the side menu: Forums / Warnings.

Collectors List Improvements

A long awaited fix to Colnect's collectors list has finally been implemented. As collectors on Colnect may collect different types of collectibles, it's important to see who collects what. The collectors list (see below) now shows it clearly.



In addition, an easy-to-use pop-up selection now allows to filter by collectors of a certain collectible, for example coin collectors or stamp collectors.

Colnect advertising on TechCrunch

Do you want to know how effective advertising on TechCrunch is?

A few months ago, Colnect has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog.

Though it took way too long time (most of which was not my fault), the following ad is now finally displayed:



It will run for a week (started 2 days ago) and I will report how many clicks on it were made. This information may be interesting for those considering advertising on TechCrunch, as it's seemingly quite expensive in comparison to Google's AdWords.

Colnect has sitelinks on Google

Google sitelinks are links shown under some sites in a search results page.

Colnect now finally has sitelinks as the following image shows:



To see how it looks now, simply Google: Colnect.

They are supposed to be somewhat helpful in convincing users to click on one of your results and so that's good news for Colnect. I'd like to accredit it to some recent SEO efforts I've made but the truth is one never really knows...

The odd thing is how these links are chosen by Google's "automatic" process. The words chosen for quicklinks are "Stamps", "Phonecards", "Countries" and "Monedas".
The first two seem a perfect choice as they frequently appear on Colnect and are really a part of what the site is all about. The last two are quite a weird twist of Google's algorithm as "Countries" actually refers to the Banknote catalog - countries list on Colnect and the second one goes to the Spanish version of the coins page, rather than the English one.

Any tips on how their "automatic" algorithm works and how I could optimize for it would be appreciated. Until then, I am, as most, at the mercy of the Google gods.

Collectors on Colnect - over 5,000

Colnect Colnect has passed the mark of 5,000 registered collectors. This is an increase of over 45% from 5 months ago. Considering the lack of true marketing efforts, it is an impressive achievement.

How do collectors learn about Colnect?

As Colnect allows collectors to manage their personal collection and semi-automatically manage swaps with other collectors from around the world, it's the collectors' own interest to have their collector friends join the site. Why would a collector go through the swap and wish lists of another collector manually when a match to his own lists can be done with a click?

So what's next?

Colnect will expand to more collectible fields as requests come from existing members of the community. There are currently already 5 categories (stamps, coins, paper money, phone cards and bottle caps) and a few more are now being worked on by collectors.
Additional services, most of which were requested by the community, are being implemented and will soon be announced.

Happy collecting :)