Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts

Thursday, December 3, 2009

Google Analytics Asynchronous Tracking

As Colnect is using Google Analytics to measure our traffic, we're happy to learn about the change to their tracking script. Announced 2 days ago and now implemented on Colnect, the script will now be loaded asynchronously and thus not block other page elements from loading. This should results is slightly faster load times and improve user experience on the site.

So now the question is when such asynchronous code be available for AdSense? I see no reason why the ads shouldn't load only when the page has been rendered.

Tuesday, November 3, 2009

AdSense Revenues vs. Traffic

Should more traffic bring more revenues on AdSense? Read on and you might be surprised.

Colnect is a content-rich website for collectors of stamps, coins, banknotes, Phone Cards, Bottle Caps and Tea Bags.

We use Google Analytics to measure our traffic and it's connected to the AdSense account. A comparison of Colnect's statistics for September-October 2009 reveal that in comparison to the 61 days before them, there has been a rise of 31% in AdSense Page Impressions, 36% in AdSense Unit Impressions but ONLY 3.3% in AdSense Revenues!!!

Yes, you are reading these statistics correctly. Correlation between the rise in traffic and in revenues is almost non-existent. A few reasons come to mind but let's start with your comments on the subject. What do you think?

Sunday, September 6, 2009

29% More People Watching Colnect on August! :)

Colnect is gaining some great traction. August 2009 had very good results. Below is a report from Google Analytics tracking usage of Colnect:

Over 1.8 million page views
During August 2009, Colnect has been visited by over 40,000 people watching more than 1,800,000 pages Colnect. This is a traffic growth of nearly 30% and 20% respectively compared to the previous month.

In addition, the number of registered members on Colnect grew by 10.6% on August, reaching 5,651 members on September 1st.

Why is Colnect Growing?


Colnect's website, its main product, has been constantly improving. Responding to demands by collectors, the system is becoming easier and more functional to use. Some annoying bugs have been fixed as well. This encourages "word of mouth" viral spreading. Yes, it's a bit of a pat on the back but we know there's still a lot of work ahead.
Since the winning of the Startup2.0 competition, media attention has helped the growth as well.
Some non-professional SEO has helped as well. Colnect contains a lot of original content and should be favored by search engines, given that they are properly presented with it. As the content of Colnect's catalogs is constantly growing, search engines have more Colnect pages to index.
But not all efforts were productive. These two paths followed with high hopes for incoming traffic yielded poor results: the ads on TechCrunch (Colnect's prize of the Startup2.0 competition) and Colnect's Twitter activity. Both brought a meager amount of incoming traffic with a relatively very high bounce rate, i.e users watching a single page and leaving.

Future Plans


Many planned product improvements will provide useful additional features and an overall better user experience. Many direct requests from collectors enjoying Colnect, usually the more "addicted" members, help us decide where we should be heading next.

Thursday, September 4, 2008

How traffic changed from PR0 to PR4

More than a month ago, Colnect's PageRank has changed to PR4. Now's the time for some statistics taken directly from Google Analytics deployed on Colnect.

Comparing the last 2 weeks with the 2 weeks before the change show 25% more traffic from Google. But what's more interesting is that there's 68% more traffic from Live and 58% more from Yahoo. So the PageRank probably did make a difference but is Yahoo and Live taking their information from Google? Perhaps it was vice versa and I just never stumbled upon tools to test my ranking with these search engines due to the lesser amount of traffic they bring.

Link and Search

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