Should more traffic bring more revenues on AdSense? Read on and you might be surprised.
Colnect is a content-rich website for collectors of stamps, coins, banknotes, Phone Cards, Bottle Caps and Tea Bags.
We use Google Analytics to measure our traffic and it's connected to the AdSense account. A comparison of Colnect's statistics for September-October 2009 reveal that in comparison to the 61 days before them, there has been a rise of 31% in AdSense Page Impressions, 36% in AdSense Unit Impressions but ONLY 3.3% in AdSense Revenues!!!
Yes, you are reading these statistics correctly. Correlation between the rise in traffic and in revenues is almost non-existent. A few reasons come to mind but let's start with your comments on the subject. What do you think?
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