Wednesday, September 2, 2009

Colnect advertising on TechCrunch - the results

As promised previously, this post will reveal the results of Colnect's advertising on TechCrunch.

A short reminder: a couple of months ago, Colnect, a unique website for collectors, has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog. Revealing Colnect's results may perhaps assist those who wish to make a decision on whether or not advertising on TechCrunch would be beneficial to their business.

Horrible Service
Based on our email correspondence:
* It took 1.5 months (!!!) for TechCrunch to start running Colnect's ad although it was told that they'll run it as soon as they get it. A fair share of emails were sent throughout that time and got royally ignored.
* It was told the the ads rotate randomly. The ads on TechCrunch do not rotate randomly. Either something is broken on the ad system or it's intentional. I checked hundreds of pages showing ads (at different times) and Colnect's ad never appeared on the top two rows (out of 5 rows). When repeatedly asked about it, the only answer was that they'll get back to me on it. As a compensation, they ran my ad an extra week and again promised an answer. However, until now no such answer has been received.

The Results
One last important note before revealing the results. Colnect is a unique website for collectors and TechCrunch is a technology blog. A tech-related ad on TechCrunch would probably have faired better.

Colnect's ad ran for 2 weeks and, according to Google Analytics, resulted in 800 visits with a really high bounce rate (visits that leave the site after one page) of 58%. According to my server stats there have been 1,319 total clicks on Colnect's ad coming from 990 distinct IP addresses.

Feel free to comment here if you have any questions.

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