Colnect advertising on TechCrunch - the results

As promised previously, this post will reveal the results of Colnect's advertising on TechCrunch.

A short reminder: a couple of months ago, Colnect, a unique website for collectors, has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog. Revealing Colnect's results may perhaps assist those who wish to make a decision on whether or not advertising on TechCrunch would be beneficial to their business.

Horrible Service
Based on our email correspondence:
* It took 1.5 months (!!!) for TechCrunch to start running Colnect's ad although it was told that they'll run it as soon as they get it. A fair share of emails were sent throughout that time and got royally ignored.
* It was told the the ads rotate randomly. The ads on TechCrunch do not rotate randomly. Either something is broken on the ad system or it's intentional. I checked hundreds of pages showing ads (at different times) and Colnect's ad never appeared on the top two rows (out of 5 rows). When repeatedly asked about it, the only answer was that they'll get back to me on it. As a compensation, they ran my ad an extra week and again promised an answer. However, until now no such answer has been received.

The Results
One last important note before revealing the results. Colnect is a unique website for collectors and TechCrunch is a technology blog. A tech-related ad on TechCrunch would probably have faired better.

Colnect's ad ran for 2 weeks and, according to Google Analytics, resulted in 800 visits with a really high bounce rate (visits that leave the site after one page) of 58%. According to my server stats there have been 1,319 total clicks on Colnect's ad coming from 990 distinct IP addresses.

Feel free to comment here if you have any questions.

Colnect advertising on TechCrunch

Do you want to know how effective advertising on TechCrunch is?

A few months ago, Colnect has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog.

Though it took way too long time (most of which was not my fault), the following ad is now finally displayed:



It will run for a week (started 2 days ago) and I will report how many clicks on it were made. This information may be interesting for those considering advertising on TechCrunch, as it's seemingly quite expensive in comparison to Google's AdWords.

BE CAREFUL when using both AdSense + AdWords by Google

Do you have a website and using both AdSense and AdWords? If so, this post will interest you. You may start by looking at the attached picture.

AdWords and AdSense are the different sides of the same coin and Google is in the middle, biting on the metal. AdSense allows website owners to show different ads from different advertisers on their website and receive revenues for it. AdWords allow you to advertise your website on many other websites running AdSense. Google takes its commission for providing both these services. Though many other competing programs exist on the web, Google's generally have good reputation.

Advertising my site on my site?!?!?!

This morning, I was amazed to see an ad to my website for collectors on the same site! Had I clicked this ad, my AdWords account would have been billed for the click while my AdSense account would have received some revenue. Obviously the latter would be lesser since Google get their cut. This is, of course, ridiculous and should be automatically prevented by Google. Apparently, it isn't. Just to ensure you that I'm not an idiot, the ad is for colnect.com and the website is on the same domain - colnect.com

I usually view my own site with ads disabled so I don't accidentally click an ad and violate the terms of service. This time I was at a friend's house and am quite happy to have stumbled upon the aforementioned bug/feature.

Quick Remedy

Both accounts allow you to use filters and I've now added "competition filters" for my AdSense account that will prevent showing ads for any of my domain. It's also possible to filter out sites on AdWords but this can seemingly be done only on the campaign level so if you're running many different campaigns, it'll become tedious. See the attached pictures.