TechCrunch vs. India Mess - Entrepreneur Around the World

Frognector has been moving around the world and has already visited 14 countries during the last year. Being on the road allows us to meet up with collectors in different locations and some dedicated members of Colnect. It also creates an interesting story we use to make Colnect more known. We've had amazing experiences in lovely and exciting places and have met wonderful people on the road.

Frognector enjoying a red/yellow corn in Laos

Throughout this journey a column has been made public on NewsGeek (in Hebrew), sharing some experiences and insights learnt throughout the journey. Recently, we wanted to appeal to a larger audience of English readers and have tried to pitch the story to various publications. A few publications have shown interest in the story and we might soon be published in more places.

One publication, however, has made some very interesting mistake that has created vast amounts of anger amongst its reader. A sample that was sent to TechCrunch to evaluate the level of writing and judge whether our column would interest TechCrunch technologically-oriented readers, has been published by mistake. It was first attributed to someone else and has been put with wrong pictures. But the best part here was that the title was changed and, lacking any introduction to our journey, created the false impression that we're bashing India's hi-tech scene. Quite saddening that this happened as many readers became very upset about it. You're welcome to read the TechCrunch post and the comments there.

As we're now in China and couldn't see the comments (Facebook is blocked in China), we didn't even know they existed. When we got access to them, we could finally respond and here's the full response below.

"

First and foremost, please accept my deepest apologies for this post that has been MISTAKENLY made public on TechCrunch and completely taken out of context. This post was a part of a series of posts describing my PERSONAL experiences as a startupist traveling the world. It was sent to TechCrunch only as a SAMPLE to evaluate the level of writing and see if this could interest TechCrunch readers. I was shocked to find out it was published without any prior request. Its title was changed by TechCrunch and made many of you think it's an opinion about India's Hi-Tech industry. It's not. Many have thought it's bashing India. It's not. I've spent about a year of my life in India (passing through most of its states) and have much appreciation for this diversified nation.

NOW THE REAL CONTEXT: I'm the founder of Colnect ( http://colnect.com/ ), a community website for collectors worldwide available in 60 languages (including a few Indian languages). Coln

ect is offering collectors unique services, such as automatically matching exchanges between collectors based on their personal collection, and has been built by over 500 volunteers from around the globe.

Over a year ago, I've left my home and decided to keep developing Colnect while on the road. There were various reasons for that decision: meeting Colnect members and other collectors, promoting Colnect locally and through the "Entrepreneur around the world series" and enjoying an ever changing work environment. The journey has so far passed in UK, Iceland, Denmark, Germany, Czech Republic, Slovakia, Poland, Ukraine, Israel, Jordan, India, Thailand, Laos and China.

The 22 posts made so far described personal experiences of a traveling startupist and shared my personal tips on how to facilitate traveling and working. One of the posts, published in Hebrew, was titled "7 Reasons to Leave Everything and Start your Startup in India" ( http://www.newsgeek.co.il/startup-in-india/ ).

In an effort to reach a wider audience, I've decided that the series should be made available in English and so we've addressed a few publications we thought would be relevant. One of them was TehcCrunch. They asked for samples and got them. We didn't hear from them. Then I get a Google Alert and saw this post online. Although shocked, I thought that any publicity is better than no publicity, even though the post was first attributed to another person, contained wrong pictures (first isn't mine and second is me in Thailand) and no links to Colnect. Beeing behind China's firewall, FaceBook was inaccessible and I wasn't aware of the comments until my brother let me know about them. So here I am now, explaining how all this happened.

If you've actually read this far and want to keep bashing the post, myself and TechCrunch, feel free to have another go at it.

"

Colnect advertising on TechCrunch - the results

As promised previously, this post will reveal the results of Colnect's advertising on TechCrunch.

A short reminder: a couple of months ago, Colnect, a unique website for collectors, has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog. Revealing Colnect's results may perhaps assist those who wish to make a decision on whether or not advertising on TechCrunch would be beneficial to their business.

Horrible Service
Based on our email correspondence:
* It took 1.5 months (!!!) for TechCrunch to start running Colnect's ad although it was told that they'll run it as soon as they get it. A fair share of emails were sent throughout that time and got royally ignored.
* It was told the the ads rotate randomly. The ads on TechCrunch do not rotate randomly. Either something is broken on the ad system or it's intentional. I checked hundreds of pages showing ads (at different times) and Colnect's ad never appeared on the top two rows (out of 5 rows). When repeatedly asked about it, the only answer was that they'll get back to me on it. As a compensation, they ran my ad an extra week and again promised an answer. However, until now no such answer has been received.

The Results
One last important note before revealing the results. Colnect is a unique website for collectors and TechCrunch is a technology blog. A tech-related ad on TechCrunch would probably have faired better.

Colnect's ad ran for 2 weeks and, according to Google Analytics, resulted in 800 visits with a really high bounce rate (visits that leave the site after one page) of 58%. According to my server stats there have been 1,319 total clicks on Colnect's ad coming from 990 distinct IP addresses.

Feel free to comment here if you have any questions.

Colnect advertising on TechCrunch

Do you want to know how effective advertising on TechCrunch is?

A few months ago, Colnect has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog.

Though it took way too long time (most of which was not my fault), the following ad is now finally displayed:



It will run for a week (started 2 days ago) and I will report how many clicks on it were made. This information may be interesting for those considering advertising on TechCrunch, as it's seemingly quite expensive in comparison to Google's AdWords.