Wednesday, August 12, 2009

Colnect has sitelinks on Google

Google sitelinks are links shown under some sites in a search results page.

Colnect now finally has sitelinks as the following image shows:



To see how it looks now, simply Google: Colnect.

They are supposed to be somewhat helpful in convincing users to click on one of your results and so that's good news for Colnect. I'd like to accredit it to some recent SEO efforts I've made but the truth is one never really knows...

The odd thing is how these links are chosen by Google's "automatic" process. The words chosen for quicklinks are "Stamps", "Phonecards", "Countries" and "Monedas".
The first two seem a perfect choice as they frequently appear on Colnect and are really a part of what the site is all about. The last two are quite a weird twist of Google's algorithm as "Countries" actually refers to the Banknote catalog - countries list on Colnect and the second one goes to the Spanish version of the coins page, rather than the English one.

Any tips on how their "automatic" algorithm works and how I could optimize for it would be appreciated. Until then, I am, as most, at the mercy of the Google gods.

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