Thursday, November 12, 2009

Colnect's Founder Speaks With Leadel.NET

This interview has been done a couple of months ago and published yesterday. At the time, Colnect had ~4,200 collectors and today we are nearly 7,000 strong. There are a lot of references to Colnect's winning the Startup2.0 competition but it also goes over what Colnect is and is trying to achieve.

You're welcomed to comment here or on YouTube. Enjoy :)

Monday, November 9, 2009

Colnect Finalizes the Acquisition of E-Bay (as confirmed on LinkedIn)

Colnect expanded its market reach today by acquiring the on-line startup E-Bay, in a move designed to solidify its place atop the collectibles market. The transaction was confirmed on LinkedIn, with Amir Wald taking over immediately as E-Bay's Chairman of the Board and CEO. Although the acquisition is expected to increase traffic to Colnect slightly, the real long-term benefits lie in the potential of using the Colnect brand name to rejuvenate E-Bay's (and several of its subsidiaries) fledgling operations and to eventually turn them into profitable ventures with high traffic.



Now seriously: Linked-In should fix this bug ASAP.

Tuesday, November 3, 2009

AdSense Revenues vs. Traffic

Should more traffic bring more revenues on AdSense? Read on and you might be surprised.

Colnect is a content-rich website for collectors of stamps, coins, banknotes, Phone Cards, Bottle Caps and Tea Bags.

We use Google Analytics to measure our traffic and it's connected to the AdSense account. A comparison of Colnect's statistics for September-October 2009 reveal that in comparison to the 61 days before them, there has been a rise of 31% in AdSense Page Impressions, 36% in AdSense Unit Impressions but ONLY 3.3% in AdSense Revenues!!!

Yes, you are reading these statistics correctly. Correlation between the rise in traffic and in revenues is almost non-existent. A few reasons come to mind but let's start with your comments on the subject. What do you think?

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