Colnect's Alexa Ranking Keeps Going Up

Colnect's ranking on Alexa has risen again, now standing at 184,627 whereas ~3 months ago it was at ~360,000 and ~5 months ago ~500,000. I don't even know if it's linear or logarithmic although I guess the latter.

To those who may not know, Alexa ranks many (most?) websites out there of the big WWW. It does that by analyzing the traffic of (mostly unsuspecting?) users who install the Alexa toolbar on their browsers. This nice toolbar delivers the information back to their big servers, they crunch it whichever way they like and then rank the sites according to this information.

Why would anyone care about Alexa's ranking? Well, it has come to be relatively important in the WWW world. It allows you to have some (allegedly non-biased) objective information about how your website fairs on the Internet.

Are the results reliable? The short answer IMHO: no. The longer answer: perhaps, to some length. Since some website owners/operators/SEO personnel think of it as important, they are making an effort to get their ranking up. This isn't that hard, considering the fact the grand majority of users don't have the Alexa toolbar. There are many methods but they're basically about making people who use your site have the Alexa toolbar thus your site will have an improved ranking.

Another important disadvantage of Alexa is that ranking is on a per-domain basis. As such, this blog (which a few read) ranks the same as Colnect (which many frequently use). Personal websites on some free hosting all rank the same so you cannot tell them apart and so on.

Does Colnect try to improve its ranking? No. I did think about it for some time, since after all it may look better to some people, but have decided not to. The main two reasons would be not to spend my time on metrics that don't really matter and the second that since I wouldn't install it on my machine, I wouldn't ask others to do so.

Okay, let's hope this post won't cause Colnect's Alexa ranking to crash :)