However, a more interesting phenomenon is the recent adoption of this method by political organizations and other non-commercial action groups. For example, typing the phrase "Save Us From Berlusconi" (see Image 1) into Google generates countless results in this fashion, evidently a result of the efforts made by individuals and organizations opposed to the Italian Prime Minister to get their message across.
This was brought to our attention after the messages appeared in the search engine indices for the site Transposh. Similarly, these indexed pages can also appear even without a specific search being carried out for them (see Image 2), a trend that has been noticed by the Colnect administrator who reported the problem originally.
This relatively recent spamming method has the potential to undermine the legitimacy of search engine results and consequently make some users think twice before clicking on a link that appears at the top of their results list. Google and the other major search engines need to put a halt to this problem before it becomes even more prevalent and completely compromises the integrity of their search functions.