AdSense Revenues vs. Traffic

Should more traffic bring more revenues on AdSense? Read on and you might be surprised.

Colnect is a content-rich website for collectors of stamps, coins, banknotes, Phone Cards, Bottle Caps and Tea Bags.

We use Google Analytics to measure our traffic and it's connected to the AdSense account. A comparison of Colnect's statistics for September-October 2009 reveal that in comparison to the 61 days before them, there has been a rise of 31% in AdSense Page Impressions, 36% in AdSense Unit Impressions but ONLY 3.3% in AdSense Revenues!!!

Yes, you are reading these statistics correctly. Correlation between the rise in traffic and in revenues is almost non-existent. A few reasons come to mind but let's start with your comments on the subject. What do you think?

Collectors on FaceBook

Stamps? Coins? Banknotes? Phone Cards? Bottle Caps? Tea Bags?

Collectors from all around the world, even those not familiar with Colnect and how unique it is, are welcomed to view Colnect's fan page on FaceBook:

Special November Promotion

You can get FREE premium membership for 1 month. No payment details needed. Share your Colnect profile on your FaceBook wall and ask us for FREE membership.

6,666 collectors - 46,666 monthly visitors - 2,123,456 page views

Maybe others like to present their statistics in round numbers, but not on Colnect. Just about 2 months ago, there were 5,555 collectors who became Colnect members and now we've crossed the 6,666 mark. That's exactly 20% growth, which is unfortunately a round number ;)

Traffic from non-registered members has also grown considerably since we last reported. Over 2,123,456 pages of Colnect were presented to more than 46,666 unique visitors during the last 30 days. This is a growth of approximately 7.77% and 5.43% from the previous 30 days.

Why Should You Care?

Collector? The more Colnect members there are, the more possibilities to find other collectors to trade with. More collectors are updating our catalogs constantly.

Dealer? The more Colnect members there are, the more... OK, you already know what that means.

Advertiser? More than ever, now you can easily address a highly targeted crowd of collectors. Check our advertising page.

Why is Colnect Growing?

Colnect's website, our main product, has been constantly improving. Responding to demands by collectors, the system is becoming easier and more functional to use. This encourages "word of mouth" viral spreading. Yes, it's a bit of a pat on the back but we know there's still a lot of work ahead.
Since the winning of the Startup2.0 competition, media attention has helped the growth as well.
Some non-professional SEO has helped as well. Colnect contains a lot of original content and should be favored by search engines, given that they are properly presented with it. As the content of Colnect's catalogs is constantly growing (soon we'll cross the 200,000 phonecards mark), search engines have more Colnect pages to index.