Wednesday, September 2, 2009

Colnect advertising on TechCrunch - the results

As promised previously, this post will reveal the results of Colnect's advertising on TechCrunch.

A short reminder: a couple of months ago, Colnect, a unique website for collectors, has won the Startup2.0 competition in Spain. The prize chosen was an advertisement space on TechCrunch, a world known technology blog. Revealing Colnect's results may perhaps assist those who wish to make a decision on whether or not advertising on TechCrunch would be beneficial to their business.

Horrible Service
Based on our email correspondence:
* It took 1.5 months (!!!) for TechCrunch to start running Colnect's ad although it was told that they'll run it as soon as they get it. A fair share of emails were sent throughout that time and got royally ignored.
* It was told the the ads rotate randomly. The ads on TechCrunch do not rotate randomly. Either something is broken on the ad system or it's intentional. I checked hundreds of pages showing ads (at different times) and Colnect's ad never appeared on the top two rows (out of 5 rows). When repeatedly asked about it, the only answer was that they'll get back to me on it. As a compensation, they ran my ad an extra week and again promised an answer. However, until now no such answer has been received.

The Results
One last important note before revealing the results. Colnect is a unique website for collectors and TechCrunch is a technology blog. A tech-related ad on TechCrunch would probably have faired better.

Colnect's ad ran for 2 weeks and, according to Google Analytics, resulted in 800 visits with a really high bounce rate (visits that leave the site after one page) of 58%. According to my server stats there have been 1,319 total clicks on Colnect's ad coming from 990 distinct IP addresses.

Feel free to comment here if you have any questions.

Tuesday, September 1, 2009

Collecting Tea Bags? Colnect presents the world's first Tea Bags catalog for collectors


Tea Bags are now available on Colnect and collectors from around the world can manage their personal collection using the catalog offered on Colnect.

If you're a tea bags collector, have friends who collect tea bags or are just curious about this unique collectible, feel welcomed to browse Colnect's online wiki catalog for tea bags - the world's first!

Colnect's catalogs are created by volunteering collectors and updated constantly. Our world-unique catalog of tea bags, already with over 500 tea bags, has been contributed by one member of Colnect, Carine De Pauw [crookscarine].

Any mass-produced collectibles that collectors frequently swap, but and sell are most welcomed on Colnect and you can easily add your favorite collectibles category.

Currently, 116 collectors have already helped out to create Colnect's catalogs.

Colnect's phone card catalog is the world's most extensive, currently with over 191,000 phone cards listed! Colnect's coin catalog is the world's biggest free coins catalog, presenting over 16,000 coins. Colnect's stamp catalog is growing quickly and already has over 74,000 stamps listed. Our extensive banknote catalog lists over 16,000 banknotes and our bottle cap catalog has recently grown to nearly 11,000 bottle caps.

Wednesday, August 26, 2009

5,555 Collectors on Colnect

Colnect's community has been growing very nicely recently and we're now 5,555 collectors, coming from 88 countries and using Colnect in 38 languages. Less than a month ago Colnect has passed the 5,000 collectors mark and so we're experiencing a growth of over 11% in a month!

Colnect enables collectors to easily manage their personal collection and coordinate swaps ans sales. Many collectors choose to display their collections on Colnect and so you can easily see our active Stamp collectors, Coin collectors, Banknote collectors, Bottle Cap collectors and Phonecard collectors.

In addition to Colnect's unique services to collectors, it offers relevant social networking features to allow members to communicate, become friends, rate each other and more.

Link and Search

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